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subject:"United States"
~language:"eng"
~subject:"Zielgruppe"
~type_genre:"Conference paper"
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United States
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Market segmentation
14
Marktsegmentierung
14
Consumer behaviour
4
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4
Beziehungsmarketing
3
China
3
Relationship marketing
3
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segmentation
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Floh, Arne
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Koller, Monika
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Rank, Olaf N.
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Rusch, Thomas
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Schramm-Klein, Hanna
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Wagner, Gerhard
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Journal of business research : JBR
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
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2
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
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