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subject:"United States"
~language:"eng"
~type_genre:"Case study"
~type_genre:"Conference paper"
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Search: subject_exact:"Segmented markets"
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United States
Market segmentation
49
Marktsegmentierung
49
Consumer behaviour
8
Konsumentenverhalten
8
USA
8
B-to-B-Marketing
6
Beziehungsmarketing
6
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1
Floh, Arne
1
Koller, Monika
1
Martin, Roger L.
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Morais, Duarte
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Santos, Filipe Manuel Simões D.
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Journal of vacation marketing : an international journal
2
Academy of Management journal : AMJ
1
Global business and organizational excellence : a review of research & best practices
1
Harvard business review : HBR
1
Industrial and corporate change
1
Journal of business research : JBR
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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ECONIS (ZBW)
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1
Is it a car or a truck? : managerial beliefs, the choice of product architecture, and the emergence of the minivan market segment
Engler, Daniel E.
- In:
Industrial and corporate change
24
(
2015
)
3
,
pp. 697-719
Persistent link: https://www.econbiz.de/10011389175
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2
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
Saved in:
3
Segmenting the rural tourism market : th case of Potter County, Pennsylvania, USA
Dong, Erwin
;
Wang, Yawei
;
Morais, Duarte
;
Brooks, David
- In:
Journal of vacation marketing : an international journal
19
(
2013
)
2
,
pp. 181-193
Persistent link: https://www.econbiz.de/10009743760
Saved in:
4
Target the right market
Avery, Jill
;
Steenburgh, Thomas J.
;
Martin, Roger L.
; …
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 119-123
Persistent link: https://www.econbiz.de/10009664088
Saved in:
5
Weidmüller, Inc. : breaks away from the competition by creatively targeting customers' needs
White, Douglas E.
;
White, Polly
- In:
Global business and organizational excellence : a …
31
(
2011/12
)
6
,
pp. 6-15
Persistent link: https://www.econbiz.de/10009615511
Saved in:
6
The use of rank order data in segmentation analysis : a case study of Bruce Country, Ontario, Canada
Smith, Wayne W.
;
Smith, Stephen L. J.
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10009160494
Saved in:
7
Destination loyalty formation and travelers’ demographic characteristics : a multiple group analysis approach
Chi, Christina Geng-qing
- In:
Journal of hospitality & tourism research : JHTR ; the …
35
(
2011
)
2
,
pp. 191-212
Persistent link: https://www.econbiz.de/10009127644
Saved in:
8
Constructing markets and shaping boundaries : entrepreneurial power in nascent fields
Santos, Filipe Manuel Simões D.
;
Eisenhardt, Kathleen M.
- In:
Academy of Management journal : AMJ
52
(
2009
)
4
,
pp. 643-671
Persistent link: https://www.econbiz.de/10003890870
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