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subject:"United States"
~person:"Ahmad, Alaeddin Mohammad Khalaf"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour
Brand
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Brand association
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Brand image
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Brand personality
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Frauen
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Jordan
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Jordanien
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Kosmetik
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Markenartikel
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Ahmad, Alaeddin Mohammad Khalaf
Heine, Friederike
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Rashid, Mehnaz
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Sahelices-Pinto, César
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
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The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
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