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subject:"United States"
~subject:"Advertising"
~type_genre:"Aufsatz in Zeitschrift"
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United States
Advertising
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545
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542
Consumer behaviour
138
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Fogel, Joshua
4
Huh, Jisu
4
Mukherjee, Avinandan
4
Park, Jin Seong
4
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3
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3
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Health marketing quarterly
32
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14
Journal of business research : JBR
5
Journal of advertising research
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Direct marketing : an international journal
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of global marketing
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of law & economics
3
American journal of agricultural economics
2
Electronic commerce research and applications
2
European journal of operational research : EJOR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of industrial organization
2
International journal of pharmaceutical and healthcare marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business & economics research
2
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising : JCIRA
2
Journal of public policy & marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing
2
Journal of retailing and consumer services
2
Marketing letters : a journal of research in marketing
2
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Frontiers in health policy research
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ECONIS (ZBW)
173
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91
Amway's president on reinventing the business to succeed in China.
DeVos, Doug
- In:
Harvard business review : HBR
91
(
2013
)
4
,
pp. 41-44
Persistent link: https://www.econbiz.de/10009733529
Saved in:
92
Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
93
Pharmaceutical direct-to-consumer advertising : past, present, and future
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237501
Saved in:
94
DTC drug advertising ethics : laboratory for medical marketing
Mackert, Michael
;
Guadagno, Marie
;
Mabry, Amanda
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 374-390
Persistent link: https://www.econbiz.de/10010237648
Saved in:
95
Direct-to-consumer (DTC) antidepressant advertising and consumer misperceptions about the chemical imbalance theory of depression : the moderating role of skepticism
Park, Jin Seong
;
Ahn, Ho-young
- In:
Health marketing quarterly
30
(
2013
)
4
,
pp. 362-378
Persistent link: https://www.econbiz.de/10010244729
Saved in:
96
When numbers count : framing, subjective numeracy, and the effects of message quantification in direct-to-consumer prescription drug advertisements
Ju, Ilwoo
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 488-506
Persistent link: https://www.econbiz.de/10010198644
Saved in:
97
Direct mailing decisions based on the worst and best practice cross-efficiency evaluations
Mahdiloo, Mahdi
;
Noorizadeh, Abdollah
;
Saen, Reza Farzipoor
- In:
International journal of business information systems : …
14
(
2013
)
2
,
pp. 182-201
Persistent link: https://www.econbiz.de/10010203198
Saved in:
98
Lifetime maximization in wireless directional sensor network
Rossi, André
;
Alok Singh
;
Sevaux, Marc
- In:
European journal of operational research : EJOR
231
(
2013
)
1
,
pp. 229-241
Persistent link: https://www.econbiz.de/10009784662
Saved in:
99
Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790606
Saved in:
100
Consumers’ evaluation of brief summary formats of print direct-to-consumer advertisements
Bhutada, Nilesh
;
Deshpande, Aparna
;
Menon, Ajit
;
Perri, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 296-312
Persistent link: https://www.econbiz.de/10009790609
Saved in:
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