//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"United States"
~subject:"Innovation management"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
United States
Innovation management
Marketingmanagement
1,052
Marketing management
1,045
Theorie
256
Theory
256
Deutschland
206
Germany
204
Marketing
128
Consumer behaviour
122
Konsumentenverhalten
122
Beziehungsmarketing
81
Relationship marketing
81
USA
77
Marktforschung
48
Market research
47
Werbung
46
Strategisches Management
44
Advertising
43
Innovation
42
Brand management
40
Markenführung
40
Marketing theory
37
Marketingtheorie
37
Schweiz
37
Switzerland
36
International marketing
35
Internationales Marketing
35
Management
34
Innovationsmanagement
33
Public relations
33
Strategic management
32
Öffentlichkeitsarbeit
32
Welt
30
World
30
Competitive strategy
29
KMU
29
SME
29
Werbewirkung
29
Wettbewerbsstrategie
29
more ...
less ...
Online availability
All
Free
29
Undetermined
2
Type of publication
All
Book / Working Paper
104
Journal
2
Type of publication (narrower categories)
All
Non-commercial literature
Article in journal
898
Aufsatz in Zeitschrift
898
Aufsatz im Buch
193
Book section
193
Graue Literatur
106
Collection of articles of several authors
90
Sammelwerk
90
Hochschulschrift
76
Thesis
67
Arbeitspapier
64
Working Paper
64
Case study
54
Fallstudie
54
Lehrbuch
49
Textbook
43
Bibliografie enthalten
29
Bibliography included
29
Aufsatzsammlung
24
Konferenzschrift
22
Conference proceedings
18
Glossar enthalten
18
Glossary included
18
Reprint
16
Guidebook
15
Ratgeber
15
Fallstudiensammlung
10
Collection of articles written by one author
8
Sammlung
8
Handbook
5
Handbuch
5
Bibliografie
4
Amtsdruckschrift
3
CD-ROM, DVD
3
Conference paper
3
Government document
3
Konferenzbeitrag
3
Bericht
2
Einführung
2
Forschungsbericht
2
more ...
less ...
Language
All
English
81
German
20
Russian
4
Polish
2
Croatian
1
Ukrainian
1
Author
All
Kaiser, Harry M.
8
Anderson, Kym
3
Damania, Richard
3
Gupta, Sunil
3
Jackson, Lee Ann
3
Bauer, Hans H.
2
Bresnahan, Timothy F.
2
Forker, Olan D.
2
Homburg, Christian
2
Knittel, Christopher R.
2
Meffert, Heribert
2
Mela, Carl F.
2
Rüdiger, Mathias
2
Stango, Victor
2
Stern, Scott
2
Trajtenberg, Manuel
2
Workman, John P.
2
Akimova, Olʹga Evgenʹeva
1
Anttila, Mai
1
Backhaus, Klaus
1
Balazs, Anne L.
1
Becker, Christian
1
Cavaliere, Alberto
1
Chakraborty, Atreya
1
Chandon, Pierre
1
Chhabra, Surjit S.
1
Chung, Chanjin
1
Chung, Doug J.
1
Clement, Michel
1
Connor, John Murray
1
Cool, Karel O.
1
Cooper, Robert G.
1
Crespi, John M.
1
Cross, James Clinton
1
Das, Shalini
1
David, Guy
1
Day, George S.
1
De Meyer, Arnoud
1
Dieterich, Andreas
1
Eisenmann, Thomas R.
1
more ...
less ...
Institution
All
American Marketing Association
5
Cornell University / Department of Agricultural Economics
3
USA / General Accounting Office
2
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
European Society for Opinion and Marketing Research
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Inter-American Development Bank
1
Münsteraner Führungsgespräch <11, 1986, Münster (Westf)>
1
Severo-Kavkazskij Federalʹnyj Universitet
1
Sumsʹkyj deržavnyj universytet / Kafedra marketingu ta upravlinnja innovacijnoju dijalbnistju
1
Tūran Universitetí
1
United States Trademark Association
1
Öko-Institut
1
more ...
less ...
Published in...
All
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Working paper / National Bureau of Economic Research, Inc.
6
Working papers / Harvard Business School, Division of Research
4
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Faculty & research / Insead : working paper series
3
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
3
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, Cornell University : RB
2
Työpapereita / F
2
Working paper / Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
2
Working paper / The Food Industry Center, University of Minnesota
2
AEM research bulletin
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
BLM-Schriftenreihe
1
Barcelona GSE working paper series : working paper
1
Betriebswirtschaftliche Diskussionsbeiträge
1
Conference paper series
1
Cowles Foundation discussion paper
1
DEM working paper series
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / Centre for International Economic Studies, University of Adelaide
1
Discussion paper / LSE Financial Markets Group
1
Foundation series in business marketing
1
IPTS working paper on corporate r&d and innovation
1
Kiel working paper
1
Management
1
Policy research working paper : WPS
1
Praca Naukowa
1
Proceedings series / American Marketing Association
1
RB / Department of Agricultura, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
1
RB / Department of Agricultura, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
1
RB / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Research and the development of pedagogical materials
1
Research and the development of pedagogical materials : working papers
1
Research bulletin / the Conference Board
1
Research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Bedrijfskunde
1
Research paper series / Stanford Graduate School of Business
1
Reutlinger Diskussionsbeiträge zu Marketing und Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
106
Showing
91
-
100
of
106
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
91
ESOMAR Conference on: America, Japan and EC '92, the Prospects for Marketing, Advertising and Research : Venice (Italy), 18th - 20th June 1990
1990
Persistent link: https://www.econbiz.de/10000823049
Saved in:
92
An empirical investigation of manufacturing strategies in European industry
De Meyer, Arnoud
-
1990
Persistent link: https://www.econbiz.de/10000791139
Saved in:
93
Marketing standardization by the United States based firms in South America and Western Europe : a comparative study
Chhabra, Surjit S.
-
1989
Persistent link: https://www.econbiz.de/10000836567
Saved in:
94
The economic implications of the US generic dairy advertising program : an industry model approach
Liu, Donald J.
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10000784880
Saved in:
95
Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian
;
Anttila, Mai
-
1989
Persistent link: https://www.econbiz.de/10000762846
Saved in:
96
Allocation of a product between two markets, under uncertainty
Fishelson, Gideon
-
1989
Persistent link: https://www.econbiz.de/10002795965
Saved in:
97
Untersuchung über technologiebezogenes Informations- und Marketingverhalten von Klein- und Mittelbetrieben in Österreich
Hillebrand, Günter
-
1988
Persistent link: https://www.econbiz.de/10000835529
Saved in:
98
Marketing priorities
Wallis, Louis A.
-
1987
Persistent link: https://www.econbiz.de/10000734970
Saved in:
99
Strategic marketing as the key concept of success of small firms competing in the open industries
Lahti, Arto
-
1986
Persistent link: https://www.econbiz.de/10003997484
Saved in:
100
Unternehmensstrategie und Marketing aus europäischer und amerikanischer Perspektive : Dokumentation d. 11. Münsteraner Führungsgeprächs
Meffert, Heribert
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10013330273
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->