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subject:"Unternehmensnetzwerk"
~person:"Bartikowski, Boris"
~subject:"Chinesen"
~subject:"Economic culture"
~subject:"Foreign investment"
~subject:"International marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Unternehmensnetzwerk
Chinesen
Economic culture
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2
Consumer behaviour
2
Cultural identity
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Globalisierung
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Kulturelle Identität
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Brand management
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Chinese ethnic identity
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Bartikowski, Boris
Hsu, Cathy H. C.
5
Huang, Songshan
5
Wen, Jun
5
Cai, Liping A.
4
Kwek, Anna
4
Li, Xiang
4
Chen, Ganghua
3
Fong, Eric
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Giese, Karsten
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Koning, Juliette
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Lehto, Xinran Y.
3
Li, Mimi
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Li, Peter S.
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Lu, Ying
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Pearce, Philip
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Saravanamuthu, Kala
3
Verver, Michiel
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Wang, Ying
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Weaver, David B.
3
Yeung, Henry Wai-Chung
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Barkmann, Jan
2
Cleveland, Mark
2
Cooke, Fang Lee
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De Noni, Ivan
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Fu, Xiaoxiao
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Ganzaroli, Andrea
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Goh, Edmund
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Gomez, Edmund Terence
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Hou, Zhi-jin
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Huang, Songshan Sam
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Härtel, Charmine E. J.
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Ip, David Fu-Keung
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Lam, Kit-chun
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Leung, S. Alvin
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Lever-Tracy, Constance
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Journal of business research : JBR
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ECONIS (ZBW)
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Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
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Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
82
(
2018
),
pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
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