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subject:"Verbraucherverhalten"
~isPartOf:"Journal of marketing management : MM"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online-Marketing"
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Verbraucherverhalten
Markenartikel
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Online-Marketing
Luxury goods
7
Luxusgüter
7
Consumer behaviour
6
Konsumentenverhalten
6
Brand management
5
Markenführung
5
luxury
4
Betriebliche Wertschöpfung
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Brand
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Fashion
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Bekleidungsindustrie
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Beziehungsmarketing
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Brand authenticity
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Ethiopia
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Footwear industry
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Arnould, Eric J.
1
Athwal, Navdeep
1
Carrigan, Marylyn
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Dion, Delphine
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Dixon, Skye-Maree
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Harris, Lloyd C.
1
McEachern, Morven G.
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Journal of marketing management : MM
Journal of business research : JBR
76
Journal of fashion marketing and management
42
The journal of brand management : an international journal
33
Journal of retailing and consumer services
30
Journal of global fashion marketing : JGfM
22
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
The journal of product & brand management
17
International journal of advertising : the review of marketing communications
11
International journal of retail & distribution management
11
Journal of international consumer marketing
11
SpringerLink / Bücher
10
Psychology & marketing
9
Cogent business & management
7
International marketing review
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Springer eBook Collection
7
Sustainable Luxury : An International Perspective
7
Asia Pacific journal of marketing and logistics
6
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
6
Springer eBook Collection / Business and Management
6
Developing successful global strategies for marketing luxury brands
5
International journal of hospitality management
5
International journal of retail and distribution management
5
Journal of strategic marketing
5
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
5
Marketing : ZFP ; journal of research and management
5
Palgrave Advances in Luxury
5
The IUP journal of brand management : IJBRM
5
Young consumers : insight and ideas for responsible marketers
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Business horizons
4
European journal of marketing
4
Global marketing strategies for the promotion of luxury goods
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
Palgrave advances in luxury
4
Schriftenreihe Studien zum Konsumentenverhalten
4
Strategic change
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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ECONIS (ZBW)
4
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1
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
Saved in:
2
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
3
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
4
From conspicuous to considered fashion : a harm-chain approach to the responsibilities of luxury-fashion business
Carrigan, Marylyn
;
Moraes, Caroline
;
McEachern, Morven G.
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1277-1307
Persistent link: https://www.econbiz.de/10010209644
Saved in:
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