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subject:"Vergleich"
~isPartOf:"Journal of global information management : an official publication of the Information Resources Management Association"
~isPartOf:"Technological forecasting & social change : an international journal"
~person:"Huang, Zhiyong"
~subject:"Business intelligence system"
~subject:"Konsumentenverhalten"
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Vergleich
Business intelligence system
Konsumentenverhalten
Audience loyalty
1
Audience perception
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Beziehungsmarketing
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China
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Chinese sports live broadcast platform
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Consumer behaviour
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Football
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Fußball
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Huang, Zhiyong
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Journal of global information management : an official publication of the Information Resources Management Association
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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Exploring the sustainable influencing factors of audience loyalty of Chinese sports live broadcast platform based on SEM model
Zou, Yao
;
Zhang, Xizhi
;
Zheng, Weitao
;
Huang, Zhiyong
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014266197
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