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subject:"Verkaufspersonal"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Bush, Alan J."
~person:"Schmitz, Christian"
~subject:"Deutschland"
~type_genre:"Article in journal"
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Verkaufspersonal
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B-to-B-Marketing
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Bundling strategy
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Business services
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Business-to-business marketing
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Industrial service share
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Industrie
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Leistungsbündel
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Personal selling
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Salesperson factors
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Bush, Alan J.
Schmitz, Christian
Alavi, Sascha
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing
3
Journal of personal selling & sales management
2
The journal of personal selling & sales management : JPSSM
2
European journal of marketing
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Journal of business ethics : JOBE
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Journal of business research : JBR
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Journal of marketing education : JME
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of the Academy of Marketing Science
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The journal of business & industrial marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing industrial service shares
Krämer, Martin
;
Desernot, Christina
;
Alavi, Sascha
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088
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