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subject:"Verkaufspersonal"
~isPartOf:"Italian journal of marketing : ITJM"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Dixon, Andrea L."
~subject:"Sales promotion"
~subject:"Salespeople"
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Italian journal of marketing : ITJM
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of personal selling & sales management
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A review of the interactive marketing literature in the context of personal selling and sales management : a research agenda
Rodriguez, Michael
;
Dixon, Andrea L.
;
Peltier, James
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 294-308
Persistent link: https://www.econbiz.de/10010433947
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