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subject:"Verkaufspersonal"
~isPartOf:"Italian journal of marketing : ITJM"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Maggioni, Isabella"
~subject:"CRM"
~subject:"Sales promotion"
~subject:"Salespeople"
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Italian journal of marketing : ITJM
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Managing the sales transformation process in B2B : between human and digital
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 25-56
Persistent link: https://www.econbiz.de/10012583869
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