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subject:"Vertrieb"
~person:"Ryals, Lynette"
~subject:"Customer value"
~subject:"Strategisches Management"
~subject:"USA"
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Ryals, Lynette
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of strategic marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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Which resources and capabilities underpin strategic key account management?
Guesalaga, Rodrigo
;
Gabrielsson, Mika
;
Rogers, Beth
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 160-172
Persistent link: https://www.econbiz.de/10011963481
Saved in:
2
Key account management : the inside selling job
Speakman, James I. F.
;
Ryals, Lynette
- In:
The journal of business & industrial marketing
27
(
2012
)
5
,
pp. 360-369
Persistent link: https://www.econbiz.de/10009665571
Saved in:
3
Key account planning: benefits, barriers and best practice
Ryals, Lynette
;
Rogers, Beth
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 209-222
Persistent link: https://www.econbiz.de/10003494023
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