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subject:"Vertriebsweg"
~isPartOf:"Journal of retailing and consumer services"
~person:"Cui, Xingwen"
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Vertriebsweg
Betriebliche Wertschöpfung
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Beziehungsmarketing
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Brand involvement
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Channel interactivity
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Consumer behaviour
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Cross-channel consistency
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Customer integration
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Online retailing
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Online-Handel
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Cui, Xingwen
Dall'Olmo Riley, Francesca
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Hand, Chris
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Lee, Daeho
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Journal of retailing and consumer services
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Understanding the omnichannel customer journey : the effect of online and offline channel interactivity on consumer value co-creation behavior
Cui, Xingwen
;
Xie, Qinghong
;
Zhu, Jing
;
Shareef, Mahmud …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169537
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