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subject:"Vertriebsweg"
~person:"Ghose, Sanjoy"
~person:"Schögel, Marcus"
~person:"Zielke, Stephan"
~subject:"Mobile marketing"
~type_genre:"Konferenzbeitrag"
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Vertriebsweg
Mobile marketing
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Beziehungsmarketing
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Consumer behaviour
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Distribution channel
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E-commerce
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Einzelhandel
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Electronic Commerce
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Online-Handel
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Retail assortment
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channel integration
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customer confusion
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Konferenzbeitrag
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Ghose, Sanjoy
Schögel, Marcus
Zielke, Stephan
Bertrandie, Laura
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Frasquet Deltoro, Marta
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Heide, G. van der
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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The effects of multi-channel assortment integration on customer confusion
Bertrandie, Laura
;
Zielke, Stephan
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 437-449
Persistent link: https://www.econbiz.de/10011853896
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