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subject:"Vertriebsweg"
~person:"Jerath, Kinshuk"
~subject:"Digital platform"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Vertriebsweg
Digital platform
Online retailing
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2
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Jerath, Kinshuk
Cebollada, Javier
6
Nan, Guofang
6
Yan, Ruiliang
6
Alt, Rainer
5
Chen, Jianqing
5
Chen, Lin
5
Li, Minqiang
5
Qiu, Liangfei
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Schramm-Klein, Hanna
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Neslin, Scott A.
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Steinmann, Sascha
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Tian, Lin
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Yu, Yugang
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Zielke, Stephan
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Acquila-Natale, Emiliano
3
Anderson, Eric T.
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Arce-Urriza, Marta
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Aulkemeier, Fabian
3
Breugelmans, Els
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Campo, Katia
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Chen, Ying-Ju
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Dall'Olmo Riley, Francesca
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Gao, Fei
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Ghose, Anindya
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Ghose, Sanjoy
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Hand, Chris
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He, Bo
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science
1
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ECONIS (ZBW)
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The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
2
Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
3
Agency selling or reselling? : channel structures in electronic retailing
Abhishek, Vibhanshu
;
Jerath, Kinshuk
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2259-2280
Persistent link: https://www.econbiz.de/10011539507
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