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subject:"Volatilität"
type_genre:"Sammlung"
~person:"Diehl, Sandra"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Hochschulschrift"
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Volatilität
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Advertising effects
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Consumer behaviour
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Deutschland
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Estimation
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Germany
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Schätzung
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Werbewirkung
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Personality psychology
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Persönlichkeitspsychologie
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Cognition
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Information behaviour
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Diehl, Sandra
Belke, Ansgar
4
Hautsch, Nikolaus
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Herwartz, Helmut
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Härdle, Wolfgang
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Lux, Thomas
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Prokopczuk, Marcel
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Terlutter, Ralf
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Achtnicht, Martin
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Alexander, Volbert
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Beyer, Thomas
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Brière, Marie
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Burgues, Alexander
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Chuliá, Helena
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Clewlow, Les
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Deuflhard, Florian
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Dimpfl, Thomas
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Enneking, Ulrich
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Esch, Franz-Rudolf
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Eschweiler, Maurice
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Fachinger, Uwe
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Feng, Yuanhua
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Ferjani, Ali
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Fischer, Jürgen
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Freundt, Tjark Christian
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Frömmel, Michael
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Gedenk, Karen
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Gerhard, Frank
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Hafner, Reinhold
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Heid, Frank
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Heiler, Siegfried
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Henseler, Jörg
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
International advertising and communication : current insights and empirical findings
1
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ECONIS (ZBW)
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Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality
Diehl, Sandra
;
Terlutter, Ralf
- In:
International advertising and communication : current …
,
(pp. 279-300)
.
2006
Persistent link: https://www.econbiz.de/10003378133
Saved in:
2
Comparing the influence of media-based and non media-based factors on consumer purchasing behavior : an approach using the diary method
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 31-40)
.
2005
Persistent link: https://www.econbiz.de/10003353593
Saved in:
3
Differences in the influence of media-based and non media-based determinants of purchasing behavior due to differences in personality
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 267-277)
.
2005
Persistent link: https://www.econbiz.de/10003353829
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