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subject:"Website"
~isPartOf:"International journal of commerce and management"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand equity"
~subject:"Germany"
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Search: creator:"Singh, Nitish"
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Website
Brand equity
Germany
Consumer behaviour
2
Konsumentenverhalten
2
Attitude toward the site
1
Brand image
1
Confidence
1
Consumer involvement
1
Content Management
1
Content management
1
Culture
1
Deutschland
1
Internet
1
Internet marketing
1
Kultur
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Multinationales Unternehmen
1
Online-Marketing
1
Purchasing risk
1
Transnational corporation
1
Trust in e-vendor
1
Vertrauen
1
Website cultural congruity
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Singh, Nitish
2
Baack, Daniel W.
1
Bartikowski, Boris
1
Bott, Jennifer P.
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International journal of commerce and management
Journal of business research : JBR
E-adoption and socio-economic impacts : emerging infrastructural effects
1
International Journal of Commerce and Management
1
International Marketing Review
1
International marketing ; Vol. VI
1
Journal of Business Research
1
Journal of advertising research
1
Journal of electronic commerce research : JECR
1
Journal of euromarketing
1
Journal of promotion management : JPM
1
Staying of top : crucial issues for international business in the 21st century
1
Thunderbird international business review
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ECONIS (ZBW)
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Should all firms adapt websites to international audiences?
Bartikowski, Boris
;
Singh, Nitish
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 246-252
Persistent link: https://www.econbiz.de/10010245284
Saved in:
2
Are multinationals localizing their web sites? : the link between managerial attitudes and MNE web content
Singh, Nitish
;
Baack, Daniel W.
;
Bott, Jennifer P.
- In:
International journal of commerce and management
20
(
2010
)
3
,
pp. 258-267
Persistent link: https://www.econbiz.de/10008688973
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