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subject:"Werbemittel"
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Werbemittel
Hörfunkwerbung
307
Radio advertising
307
Deutschland
76
Germany
74
Werbung
58
Fernsehen
54
Werbewirkung
53
Advertising effects
51
Theorie
51
Theory
51
Fernsehwerbung
49
Television advertising
49
Television
48
Advertising
42
Rundfunk
42
Broadcast
40
USA
37
United States
37
Media industries
20
Mediensektor
20
Broadcasting finance
19
Broadcasting industry
19
Rundfunkfinanzierung
19
Rundfunksender
19
Competition
18
Werbesendung
18
Wettbewerb
18
Internet marketing
17
Online-Marketing
17
Broadcasting policy
16
Media usage
16
Mediennutzung
16
Rundfunkpolitik
16
Psychology of advertising
15
Werbepsychologie
15
Consumer behaviour
12
Großbritannien
12
Konsumentenverhalten
12
Hörfunkprogramm
11
Promotional materials
11
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Book / Working Paper
8
Article
3
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Hochschulschrift
6
Thesis
6
Bibliografie enthalten
4
Bibliography included
4
Article in journal
3
Aufsatz in Zeitschrift
3
Graue Literatur
2
Non-commercial literature
2
Arbeitspapier
1
Filmografie
1
Working Paper
1
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German
9
English
2
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Auer, Manfred
1
Balasubramanian, Siva Kumar
1
Bauer, Hans H.
1
Bente, Klaus
1
Bente, Klaus Alexander
1
Bork, Reinhard
1
Bosselmann, Elke
1
Böcker, Franz
1
Dichtl, Erwin
1
Diller, Hermann
1
Harbrücker, Ulrich
1
Hausknecht, Douglas
1
Hillebrand, Rainer
1
Kalweit, Udo
1
Moore, Danny L.
1
Nüßler, Peter
1
Sack, Rolf
1
Scherer, Beate
1
Spitzer, Gerald
1
Thamodaran, Kanchana
1
Wiedmann, Klaus-Peter
1
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Deutschland / Bundeswehr / Universität Hamburg
1
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Arbeitspapier / Institut für Marketing, Universität Mannheim
1
DUV / Wirtschaftswissenschaft
1
DUV : Wirtschaftswissenschaft
1
Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Marketing : ZFP ; journal of research and management
1
Nomos-Universitätsschriften
1
Schriften zum Marketing
1
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ECONIS (ZBW)
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