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subject:"Werbeplanung"
~isPartOf:"A master class in brand planning : the timeless works of Stephen King"
~isPartOf:"Handbuch der Marktforschung"
~subject:"Internet marketing"
~type_genre:"Book section"
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Werbeplanung
Internet marketing
Advertising media
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Werbeträger
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Advertising industry
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Advertising planning
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Werbewirtschaft
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Austria
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Brand
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Consumer behaviour
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Markenartikel
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Marketing management
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Marketingmanagement
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Media effect
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Hasslinger, Roswitha
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A master class in brand planning : the timeless works of Stephen King
Handbuch der Marktforschung
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbuch Kommunikationsmanagement
2
Organisation und praktische Anwendung
2
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Breaking new ground in theory and practice
1
Case study and review
1
De Gruyter handbook of media economics
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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E-marketing ; Vol. 2
1
Fashion marketing
1
Handbuch Medienmanagement : mit 46 Tabellen
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Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Kellogg on advertising & media : the Kellogg School of Management
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Kulturmarketing
1
Management and innovation in the media industry
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
1
The Sage handbook of advertising
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Theorie und Praxis der Werbung in den Massenmedien
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ECONIS (ZBW)
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Inter-media decisions : implications for agency structure
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 91-104)
.
2007
Persistent link: https://www.econbiz.de/10003578206
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Testminonials in der Werbung
Hasslinger, Roswitha
- In:
Handbuch der Marktforschung
,
(pp. 121-126)
.
2007
Persistent link: https://www.econbiz.de/10003536394
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