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subject:"Werbewirkung"
~accessRights:"restricted"
~isPartOf:"Journal of marketing communications"
~subject:"Firmenimage"
~subject:"Germany"
~subject:"Marketingmanagement"
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Journal of marketing communications
International review on public and non-profit marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal
;
Thomas, Sujo
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
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Cause-related marketing 2.0 : connection, collaboration and commitment
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 524-543
Persistent link: https://www.econbiz.de/10011613203
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