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subject:"Werbewirkung"
~accessRights:"restricted"
~person:"Mattila, Anna S."
~subject:"Confidence"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit marketing"
~subject:"Relationship marketing"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Confidence
Konsumentenverhalten
Nonprofit marketing
Relationship marketing
Cause-Related Marketing
3
Cause-related marketing
3
Consumer behaviour
2
Altruism
1
Altruismus
1
Beziehungsmarketing
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Crowding
1
Crowding out
1
Donation
1
Experiment
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Fundraising
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Gastronomie
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Marketing management
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Marketingmanagement
1
Prosocial behavior
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Restaurant industry
1
Rounding up
1
Selbstbedienung
1
Self-service
1
Social behaviour
1
Soziales Verhalten
1
Verdrängungseffekt
1
cause-related marketing
1
cause-related marketing (CRM)
1
corporate social responsibility
1
costly signaling theory
1
cuteness
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hospitality CRM
1
regulatory orientation
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restaurants
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self-service technology
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visual design
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Mattila, Anna S.
Thomas, Sujo
9
Chang, Chun-Tuan
4
Deb, Madhurima
4
Amawate, Vibhas
3
Bhatt, Viral
3
Chawla, Deepak
3
Patel, Ritesh
3
Silva, Susana C.
3
Bae, Mikyeung
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Chen, Pei-Chi
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Chu, Xing-Yu
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Coleman, Joshua T.
2
Das, Neel
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Deng, Nianqi
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Duarte, Paulo
2
Fan, Xiaojun
2
Gupta, Shruti
2
Hanks, Lydia
2
Heitmann, Mark
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Jadeja, Ashwin
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Jublee, Daniel Inbaraj
2
Kasilingam, Dharun Lingam
2
Katzenstein, Robin
2
Kim, Hyuksoo
2
Kim, Jihye
2
Kim, Kathleen Jeehyae
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Kim, Sukhyun
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Kim, Sung-Bum
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Kureshi, Sonal
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Line, Nathaniel D.
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Park, Kiwan
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Shrum, L. J.
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Stephen, Gladys
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Youn, Seounmi
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AbouAish, Ehab Mohamed
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
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ECONIS (ZBW)
2
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Visual design, message content, and benefit type : the case of a cause-related marketing campaign
Gao, Yixing
;
Wu, Luorong
;
Shin, Joongwon
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10012230370
Saved in:
2
The impact of self-service technology and the presence of others on cause-related marketing programs in restaurants
Hanks, Lydia
;
Line, Nathaniel D.
;
Mattila, Anna S.
- In:
Journal of hospitality marketing & management
25
(
2016
)
5/6
,
pp. 547-562
Persistent link: https://www.econbiz.de/10011577824
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