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subject:"Werbewirkung"
~accessRights:"restricted"
~person:"Shrum, L. J."
~subject:"Confidence"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit marketing"
~subject:"Relationship marketing"
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Werbewirkung
Confidence
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Nonprofit marketing
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Cause-Related Marketing
2
Cause-related marketing
2
Consumer behaviour
2
Luxury goods
2
Luxusgüter
2
Social behaviour
2
Soziales Verhalten
2
prosocial behavior
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Brand
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Brand management
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Lebensqualität
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Markenartikel
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Markenführung
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Marketing management
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Marketingmanagement
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Quality of life
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Satisfaction
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Signalling
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Zufriedenheit
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cause-related marketing
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costly signaling
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luxury
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luxury brand
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materialism
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status
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status signaling
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transformative consumer research
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transformative luxury research
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Shrum, L. J.
Thomas, Sujo
9
Chang, Chun-Tuan
4
Deb, Madhurima
4
Amawate, Vibhas
3
Bhatt, Viral
3
Chawla, Deepak
3
Patel, Ritesh
3
Silva, Susana C.
3
Bae, Mikyeung
2
Chen, Pei-Chi
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Chu, Xing-Yu
2
Coleman, Joshua T.
2
Das, Neel
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Deng, Nianqi
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Duarte, Paulo
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Fan, Xiaojun
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Gupta, Shruti
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Hanks, Lydia
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Heitmann, Mark
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Jadeja, Ashwin
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Jublee, Daniel Inbaraj
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Kasilingam, Dharun Lingam
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Katzenstein, Robin
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Kim, Hyuksoo
2
Kim, Jihye
2
Kim, Kathleen Jeehyae
2
Kim, Sukhyun
2
Kim, Sung-Bum
2
Kureshi, Sonal
2
Line, Nathaniel D.
2
Mattila, Anna S.
2
Park, Kiwan
2
Schamp, Christina
2
Stephen, Gladys
2
Vila, Natalia
2
Youn, Seounmi
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AbouAish, Ehab Mohamed
1
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Journal of macromarketing
1
Psychology & marketing
1
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ECONIS (ZBW)
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1
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
2
Addressing the cause-related marketing paradox for luxury brands to increase prosocial behavior and well-being
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 624-629
Persistent link: https://www.econbiz.de/10013475289
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