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subject:"Werbewirkung"
~accessRights:"restricted"
~subject:"Confidence"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit marketing"
~subject:"Relationship marketing"
~type_genre:"Book section"
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Cause-related marketing and consumer buying behavior : opportunities and challenges
Nair, Suja Ravindran
- In:
Emotional, sensory, and social dimensions of consumer …
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(pp. 324-348)
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2020
Persistent link: https://www.econbiz.de/10012226221
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