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subject:"Werbewirkung"
~isPartOf:"Berichte aus der Betriebswirtschaft"
~subject:"Markenimage"
~subject:"Marketing"
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Werbewirkung
Markenimage
Marketing
Advertising effects
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Estimation
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Mobile Marketing
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Mobile marketing
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Online-Medien
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Reich, Sandra
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Berichte aus der Betriebswirtschaft
Journal of advertising research
7
Journal of advertising : official publication of the American Academy of Advertising
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SpringerLink / Bücher
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Psychology & marketing
3
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
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Gabler Edition Wissenschaft
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International advertising and communication : current insights and empirical findings
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing
2
Journal of marketing communications
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Journal of media business studies
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Journal of promotion management : JPM
2
Kellogg on advertising & media : the Kellogg School of Management
2
Leitfaden Online-Marketing ; [Bd. 1]
2
Tourism management : research, policies, practice
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Academia : revista Latinoamericana de administración
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Acta Universitatis Oeconomicae Helsingiensis / A
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applied economics letters
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
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Breaking new ground in theory and practice
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Bridging the gap between advertising academia and practice
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Communication series
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Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
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Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
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Cutting edge international research
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DUV / Wirtschaftswissenschaft
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Der Markt : international journal of marketing
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Discussion paper / Centre for Economic Policy Research
1
E-marketing ; Vol. 2
1
EBSCOhost eBook Collection
1
ERIM report series research in management
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Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
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Essentials
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European management journal
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Fashion marketing
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Die persuasive Werbewirkung von Online-Medien : eine empirische Studie zur Wirkung von Werbung
Reich, Sandra
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2006
Persistent link: https://www.econbiz.de/10003290559
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