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subject:"Werbewirkung"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"The journal of product & brand management"
~person:"Cheong, Yunjae"
~subject:"eye-tracking"
~type_genre:"Aufsatz in Zeitschrift"
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International journal of advertising : the quarterly review of marketing communications
The journal of product & brand management
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Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication
Kim, Kihan
;
Cheong, Yunjae
;
Lim, Joon Soo
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 473-494
Persistent link: https://www.econbiz.de/10011546541
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