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subject:"Werbewirkung"
~isPartOf:"Gabler Edition Wissenschaft"
~subject:"Markenimage"
~subject:"Marketing"
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Werbewirkung
Markenimage
Marketing
Advertising media
2
Celebrity endorsement
2
Celebrity-Werbung
2
Deutschland
2
Germany
2
Theorie
2
Theory
2
Werbeträger
2
Advertising
1
Advertising effects
1
Berufsfußballspieler
1
Berufssportler
1
Berühmte Persönlichkeit
1
Brand management
1
Commitment <Management>
1
Consumer behaviour
1
Fernsehprogramm
1
Football
1
Format <Fernsehsendung>
1
Freizeitsportler
1
Fußball
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Kleinste-Quadrate-Methode
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Konsumentenverhalten
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Least squares method
1
Lukas Podolski
1
Markenführung
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Media effect
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Media usage
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Mediennutzung
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Medienwirkung
1
Motivation
1
Partial least squares
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Partielle kleinste Quadrate
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Sport
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Sportberichterstattung
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Sports
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Structural equation model
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German
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Huber, Frank
2
Kircher, Heike
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Matthes, Isabel
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Meyer, Frederik
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Gabler Edition Wissenschaft
Journal of advertising research
7
Journal of advertising : official publication of the American Academy of Advertising
5
SpringerLink / Bücher
4
Psychology & marketing
3
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
International advertising and communication : current insights and empirical findings
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing
2
Journal of marketing communications
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Kellogg on advertising & media : the Kellogg School of Management
2
Leitfaden Online-Marketing ; [Bd. 1]
2
Tourism management : research, policies, practice
2
Academia : revista Latinoamericana de administración
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applied economics letters
1
Berichte aus der Betriebswirtschaft
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
Breaking new ground in theory and practice
1
Bridging the gap between advertising academia and practice
1
Communication series
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
Cutting edge international research
1
DUV / Wirtschaftswissenschaft
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Der Markt : international journal of marketing
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Discussion paper / Centre for Economic Policy Research
1
E-marketing ; Vol. 2
1
EBSCOhost eBook Collection
1
ERIM report series research in management
1
Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
1
Essentials
1
European management journal
1
Fashion marketing
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ECONIS (ZBW)
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Der Fußballstar als Marke : Determinanten der Markenbildung am Beispiel von Lukas Podolski
Huber, Frank
;
Meyer, Frederik
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003627795
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2
Randsportarten erfolgreich vermarkten : Gestaltung von Fernsehformaten mit Prominenten
Huber, Frank
;
Kircher, Heike
;
Matthes, Isabel
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003634989
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