//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Werbewirkung"
~isPartOf:"International journal of Indian culture and business management : IJICBM"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cause-Related Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Konsumentenverhalten
Nonprofit marketing
Cause-Related Marketing
5
Cause-related marketing
5
Consumer behaviour
5
Beziehungsmarketing
2
CRM
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Emotion
2
Fundraising
2
India
2
Indien
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
purchase intention
2
Altruism
1
Altruismus
1
Brand image
1
CSR
1
Cause marketing
1
Charity
1
Eigeninteresse
1
Firm-cause fit
1
Guilt
1
Hedonic consumption
1
Helping
1
K-means clustering
1
Markenimage
1
Market segmentation
1
Marktsegmentierung
1
Perception
1
Perceptual congruence
1
Self-interest
1
Target group
1
Wahrnehmung
1
Wohltätigkeit
1
Zielgruppe
1
attitude
1
cause related marketing
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
Author
All
Chawla, Deepak
2
Gupta, Shruti
2
Cavanaugh, Lisa A.
1
Fitzsimons, Gavan J.
1
Hamilton Rice, Dan
1
Krishna, Aradhna
1
Kuo, Andrew
1
Rabino, Rebecca
1
Zemack-Rugar, Yael
1
more ...
less ...
Published in...
All
International journal of Indian culture and business management : IJICBM
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
International review on public and non-profit marketing
19
Journal of business research : JBR
13
Journal of business ethics : JOBE
8
Journal of nonprofit & public sector marketing
8
Psychology & marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
International journal of advertising : the review of marketing communications
5
European journal of marketing : EJM
4
Cogent business & management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of the Academy of Marketing Science
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of consumer marketing
3
Asian journal of sustainability and social responsibility
2
International journal of business competition and growth : IJBCG
2
International journal of emerging markets
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit & voluntary sector marketing
2
International journal of nonprofit and voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal for global business advancement : JGBA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer marketing
2
Journal of international consumer marketing
2
Journal of international food & agribusiness marketing
2
Journal of marketing research
2
Journal of philanthropy and marketing
2
Journal of retailing
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
SpringerLink / Bücher
2
The journal of product & brand management
2
Total quality management & business excellence
2
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An analysis and inter relationship between the factors of perception for cause-related marketing offerings
Gupta, Shruti
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
23
(
2021
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10012598723
Saved in:
2
Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak
;
Gupta, Shruti
- In:
International journal of Indian culture and business …
24
(
2021
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
Saved in:
3
When donating is liberating : the role of product and consumer characteristics in the appeal of cause-related products
Zemack-Rugar, Yael
;
Rabino, Rebecca
;
Cavanaugh, Lisa A.
; …
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
2
,
pp. 213-230
Persistent link: https://www.econbiz.de/10011479199
Saved in:
4
The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns
Kuo, Andrew
;
Hamilton Rice, Dan
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 78-88
Persistent link: https://www.econbiz.de/10010485549
Saved in:
5
Can supporting a cause decrease donations and happiness? : the cause marketing paradox
Krishna, Aradhna
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 338-345
Persistent link: https://www.econbiz.de/10009259693
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->