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subject:"Werbewirkung"
~isPartOf:"International journal of Indian culture and business management : IJICBM"
~isPartOf:"Journal of international consumer marketing"
~person:"Vila, Natalia"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit marketing"
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International journal of Indian culture and business management : IJICBM
Journal of international consumer marketing
Total quality management & business excellence
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Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
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