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subject:"Werbewirkung"
~isPartOf:"International journal of Indian culture and business management : IJICBM"
~language:"eng"
~subject:"Cause-related marketing"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit marketing"
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Werbewirkung
Cause-related marketing
Konsumentenverhalten
Nonprofit marketing
Beziehungsmarketing
2
CRM
2
Cause-Related Marketing
2
Consumer behaviour
2
India
2
Indien
2
Relationship marketing
2
purchase intention
2
K-means clustering
1
Market segmentation
1
Marketing management
1
Marketingmanagement
1
Marktsegmentierung
1
Perception
1
Target group
1
Wahrnehmung
1
Zielgruppe
1
attitude
1
cause related marketing
1
cause-related marketing
1
convergent and discriminant validity
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perception
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segmentation
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English
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Chawla, Deepak
2
Gupta, Shruti
2
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International journal of Indian culture and business management : IJICBM
International review on public and non-profit marketing
25
Journal of business research : JBR
15
Journal of business ethics : JOBE
14
Journal of nonprofit & public sector marketing
11
Psychology & marketing
10
Journal of marketing communications
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
International journal of advertising : the review of marketing communications
5
The journal of consumer marketing
5
European journal of marketing : EJM
4
International journal of nonprofit & voluntary sector marketing
4
Journal of promotion management : JPM
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Cogent business & management
3
European Sport management quarterly : ESMQ
3
International journal of emerging markets
3
International journal of hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
Key debates and contemporary issues in nonprofit marketing
3
Sport management review
3
AMS review : official publication of the Academy of Marketing Science
2
Asian Journal of Sustainability and Social Responsibility (AJSSR)
2
Asian journal of sustainability and social responsibility
2
Australian journal of management
2
Corporate reputation review : an international journal
2
Customer-centric marketing strategies : tools for building organizational performance
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
International journal of business competition and growth : IJBCG
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit and voluntary sector marketing
2
Journal for global business advancement : JGBA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JBE
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Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak
;
Gupta, Shruti
- In:
International journal of Indian culture and business …
24
(
2021
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
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2
An analysis and inter relationship between the factors of perception for cause-related marketing offerings
Gupta, Shruti
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
23
(
2021
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10012598723
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