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subject:"Werbewirkung"
~isPartOf:"International journal of Indian culture and business management : IJICBM"
~language:"eng"
~subject:"Konsumentenverhalten"
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Werbewirkung
Konsumentenverhalten
Beziehungsmarketing
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CRM
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Cause-Related Marketing
2
Cause-related marketing
2
Consumer behaviour
2
India
2
Indien
2
Relationship marketing
2
purchase intention
2
K-means clustering
1
Market segmentation
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Marketing management
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Marketingmanagement
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Marktsegmentierung
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Perception
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Target group
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Wahrnehmung
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Zielgruppe
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attitude
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cause related marketing
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cause-related marketing
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convergent and discriminant validity
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perception
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segmentation
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Chawla, Deepak
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Gupta, Shruti
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International journal of Indian culture and business management : IJICBM
International review on public and non-profit marketing
19
Journal of business research : JBR
13
Journal of business ethics : JOBE
8
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing communications
6
Journal of nonprofit & public sector marketing
6
Journal of retailing and consumer services
6
Psychology & marketing
6
International journal of advertising : the review of marketing communications
5
European journal of marketing : EJM
4
Cogent business & management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
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Journal of the Academy of Marketing Science
3
The journal of consumer marketing
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Asian journal of sustainability and social responsibility
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International journal of business competition and growth : IJBCG
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International journal of emerging markets
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International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit & voluntary sector marketing
2
International journal of nonprofit and voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal for global business advancement : JGBA
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer marketing
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Journal of international consumer marketing
2
Journal of international food & agribusiness marketing
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Journal of marketing research
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Journal of retailing
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Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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SpringerLink / Bücher
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The journal of product & brand management
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Total quality management & business excellence
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AIUB business and economics working paper series
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An analysis and inter relationship between the factors of perception for cause-related marketing offerings
Gupta, Shruti
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
23
(
2021
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10012598723
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2
Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak
;
Gupta, Shruti
- In:
International journal of Indian culture and business …
24
(
2021
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
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