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subject:"Werbewirkung"
~isPartOf:"International journal of business competition and growth : IJBCG"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit marketing"
~subject:"Sponsorship"
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Werbewirkung
Consumer behaviour
Konsumentenverhalten
Nonprofit marketing
Sponsorship
cause-related marketing
2
Beziehungsmarketing
1
Brand image
1
CRM
1
Cause-Related Marketing
1
Cause-related marketing
1
Handelsmarke
1
India
1
Indien
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Online retailing
1
Online-Handel
1
Preis
1
Preismanagement
1
Price
1
Pricing strategy
1
Relationship marketing
1
Store brand
1
consumer buying behaviour
1
consumer perception
1
online private label
1
perceived pricing
1
perceived quality
1
perceived value
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price sensitiveness
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segmentation
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trust
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Agarwal, Dhruv
1
Jain, Geetika
1
Singh, Rajshree
1
Suggala, Susmita
1
Thomas, Sujo
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International journal of business competition and growth : IJBCG
International review on public and non-profit marketing
19
Journal of business research : JBR
14
Journal of business ethics : JOBE
8
Journal of nonprofit & public sector marketing
8
Journal of marketing communications
7
Psychology & marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
International journal of advertising : the review of marketing communications
5
European journal of marketing : EJM
4
Cogent business & management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of the Academy of Marketing Science
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of consumer marketing
3
Asian journal of sustainability and social responsibility
2
International journal of Indian culture and business management : IJICBM
2
International journal of emerging markets
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit & voluntary sector marketing
2
International journal of nonprofit and voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal for global business advancement : JGBA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer marketing
2
Journal of international consumer marketing
2
Journal of international food & agribusiness marketing
2
Journal of marketing research
2
Journal of philanthropy and marketing
2
Journal of retailing
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
SpringerLink / Bücher
2
The journal of product & brand management
2
Total quality management & business excellence
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Consumer product preferences of organisations that use cause-related marketing : taking the less travelled road
Jain, Geetika
;
Singh, Rajshree
- In:
International journal of business competition and …
5
(
2016
)
1/2/3
,
pp. 137-151
Persistent link: https://www.econbiz.de/10011662986
Saved in:
2
Investigating the factors influencing consumers' purchase intention towards online private labels in the Indian context
Thomas, Sujo
;
Suggala, Susmita
;
Agarwal, Dhruv
- In:
International journal of business competition and …
8
(
2022
)
1/2
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014234352
Saved in:
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