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subject:"Werbewirkung"
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of behavioral decision making"
~person:"Deb, Madhurima"
~subject:"Nonprofit marketing"
~subject:"USA"
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Werbewirkung
Nonprofit marketing
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International review on public and non-profit marketing
Journal of behavioral decision making
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The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator : focused study on nonprofit organizations in Ind...
Deb, Madhurima
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012617327
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