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subject:"Werbewirkung"
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business ethics : JOBE"
~person:"Cheng, Zhao-Hong"
~subject:"Nonprofit marketing"
~subject:"USA"
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International review on public and non-profit marketing
Journal of business ethics : JOBE
International journal of advertising : the review of marketing communications
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Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
- In:
Journal of business ethics : JOBE
127
(
2015
)
2
,
pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
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