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subject:"Werbewirkung"
~isPartOf:"Journal of behavioral decision making"
~subject:"Nonprofit marketing"
~subject:"USA"
~type:"article"
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Werbewirkung
Nonprofit marketing
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Advertising
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International review on public and non-profit marketing
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International journal of advertising : the quarterly review of marketing communications
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Journal of business ethics : JOBE
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Communicating corporate social responsibility : perspectives and practice
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The impact of facial emotional expression on the effectiveness of charitable advertisements : the role of sympathy and manipulative intent
Kang, In-Hye
;
Leliveld, Marijke C.
;
Ferraro, Rosellina
- In:
Journal of behavioral decision making
35
(
2022
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013464459
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