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subject:"Werbewirkung"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~subject:"Corporate social responsibility"
~subject:"Firmenimage"
~subject:"Germany"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Corporate social responsibility
Firmenimage
Germany
Cause-Related Marketing
3
Cause-related marketing
3
Advertising effects
2
Beziehungsmarketing
2
Brand management
2
CRM
2
Corporate reputation
2
Markenführung
2
Relationship marketing
2
cause-related marketing
2
1991-2011
1
Advertising
1
Börsenkurs
1
CSR
1
Competitive advantage
1
Competitive strategy
1
Consumer behaviour
1
Corporate Social Responsibility
1
Emotion
1
Higher education financing
1
Higher education institution
1
Hochschule
1
Hochschulfinanzierung
1
Konsumentenverhalten
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Marketing management
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Marketingmanagement
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Share price
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Strategic management
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Strategisches Management
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Studium
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USA
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United States
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Werbung
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advertisement
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Christofi, Michael
1
Daly, Joseph P.
1
Das, Neel
1
Demetriou, Marlen
1
Kaufmann, Hans Rüdiger
1
Leonidou, Erasmia
1
McNeil, Chris R.
1
Pandey, Mithilesh
1
Papasolomou, Ioanna
1
Poonia, Rajesh
1
Pouder, Richard W.
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Vrontis, Demetris
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Journal of marketing theory and practice : JMTP
World review of entrepreneurship, management and sustainable development
International review on public and non-profit marketing
9
Journal of business ethics : JOBE
8
International journal of advertising : the quarterly review of marketing communications
5
Journal of Business Ethics
4
Journal of business research : JBR
4
International journal of advertising : the review of marketing communications
3
Journal of promotion management : JPM
3
Key debates and contemporary issues in nonprofit marketing
3
Sport management review
3
The journal of consumer marketing
3
AMS review : official publication of the Academy of Marketing Science
2
Australian journal of management
2
Cogent business & management
2
Corporate reputation review : an international journal
2
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
International journal of emerging markets
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit & voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of promotion management : innovations in planning and applied research
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
The journal of product & brand management
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Agribusiness : an internat. journal
1
Amfiteatru economic : an economic and business research periodical
1
Asia-Pacific journal of business administration
1
Asian journal of business ethics : AJBE
1
Asian journal of sustainability and social responsibility
1
Business ethics : a European review
1
Business ethics, the environment & responsibility
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Classroom Companion: Business
1
Classroom companion / Business
1
Communicating corporate social responsibility : perspectives and practice
1
Corporate communications : an international journal
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1
Analysing the effect of cause-related advertisement on attitude towards brand
Poonia, Rajesh
;
Pandey, Mithilesh
- In:
World review of entrepreneurship, management and …
19
(
2023
)
3/4/5
,
pp. 230-243
Persistent link: https://www.econbiz.de/10014308374
Saved in:
2
Is cause-related marketing a winning strategy? : an event study analysis
Das, Neel
;
McNeil, Chris R.
;
Pouder, Richard W.
;
Daly, …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012181635
Saved in:
3
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
4
Beyond teaching CSR and ethics in tertiary education : the case of the University of Nicosia, Cyprus (EU)
Demetriou, Marlen
;
Thrassou, Alkis
;
Papasolomou, Ioanna
- In:
World review of entrepreneurship, management and …
14
(
2018
)
1/2
,
pp. 97-122
Persistent link: https://www.econbiz.de/10011884086
Saved in:
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