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subject:"Werbewirkung"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Jayanti, Rama K."
~person:"Miniard, Paul W."
~subject:"Brand image"
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What brand extensions need to fully benefit from their parental heritage
Miniard, Paul W.
;
Jayanti, Rama K.
;
Alvarez, Cecilia M. O.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 948-963
Persistent link: https://www.econbiz.de/10011924821
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