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subject:"Werbewirkung"
~person:"Chang, Chia-Han"
~person:"Chang, Chun-Tuan"
~person:"Folse, Judith Anne Garretson"
~subject:"USA"
~subject:"company"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
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Cause-related marketing
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Cause-Related Marketing
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Marketing management
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Consumer behaviour
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Konsumentenverhalten
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Advertising effects
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Beziehungsmarketing
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Cause-related marketing (CRM)
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cause
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cause-related marketing
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Chang, Chia-Han
Chang, Chun-Tuan
Folse, Judith Anne Garretson
Bae, Mikyeung
4
Lauper, Patricia
3
Chang, Chun-tuan
2
Cheng, Zhao-Hong
2
Das, Neel
2
Ferreira, Mauricio
2
Jublee, Daniel Inbaraj
2
Kasilingam, Dharun Lingam
2
Lee, Eun Mi
2
Lee, Jaedeock
2
Reece, Bonnie B.
2
Rifon, Nora J.
2
Roy, Donald P.
2
Stephen, Gladys
2
Tucker, Elizabeth M.
2
Aggarwal, Praveen
1
Aldridge, Nick
1
Aliperti, Guiseppe
1
Amato, Christie H.
1
Amato, Louis
1
Bergvist, Lars
1
Bigné Alcañiz, J. Enrique
1
Bodkin, Charles D.
1
Boenigk, Silke
1
Bolat, Elvira
1
Burton, Scot
1
Chang, Chingching
1
Chen, Pei-Chi
1
Cheong, Yunjae
1
Chumpitaz Caceres, Rubén
1
Cialdini, Robert B.
1
Cohen, Justin
1
Coleman, Joshua T.
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Conlin, Molly
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Consolación-Segura, Carolina
1
Currás Pérez, Rafael
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International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
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ECONIS (ZBW)
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A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
2
Cause-related marketing ads in the eye tracker : it depends on how you present, who sees the ad, and what you promote
Chang, Chun-Tuan
;
Chen, Pei-Chi
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 336-355
Persistent link: https://www.econbiz.de/10011689868
Saved in:
3
Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
- In:
Journal of business ethics : JOBE
127
(
2015
)
2
,
pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
Saved in:
4
The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns
Tangari, Andrea Heintz
;
Folse, Judith Anne Garretson
; …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 35-50
Persistent link: https://www.econbiz.de/10003986800
Saved in:
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