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subject:"Werbewirkung"
~person:"Chang, Chia-Han"
~person:"Cheong, Yunjae"
~person:"Folse, Judith Anne Garretson"
~subject:"company"
~type:"article"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
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Advertising effects
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Cause-Related Marketing
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Cause-related marketing
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Consumer behaviour
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Konsumentenverhalten
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Marketing management
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Marketingmanagement
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Beziehungsmarketing
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CRM activities
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Cause-related marketing (CRM)
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Chang, Chia-Han
Cheong, Yunjae
Folse, Judith Anne Garretson
Bae, Mikyeung
4
Chang, Chun-Tuan
3
Chang, Chun-tuan
2
Cheng, Zhao-Hong
2
Das, Neel
2
Jublee, Daniel Inbaraj
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Kasilingam, Dharun Lingam
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Lee, Eun Mi
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Reece, Bonnie B.
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Stephen, Gladys
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Chang, Chingching
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Consolación-Segura, Carolina
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Heidari, Setareh
1
Huertas-García, Rubén
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International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
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A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
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2
Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication
Kim, Kihan
;
Cheong, Yunjae
;
Lim, Joon Soo
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 473-494
Persistent link: https://www.econbiz.de/10011546541
Saved in:
3
The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns
Tangari, Andrea Heintz
;
Folse, Judith Anne Garretson
; …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 35-50
Persistent link: https://www.econbiz.de/10003986800
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