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subject:"Werbewirkung"
~person:"Chang, Chia-Han"
~person:"Ferraro, Rosellina"
~person:"Folse, Judith Anne Garretson"
~subject:"sympathy"
~type:"article"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
sympathy
Advertising effects
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Consumer behaviour
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Advertising
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Cause-Related Marketing
2
Cause-related marketing
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Emotion
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Marketing management
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Marketingmanagement
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Werbung
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Beziehungsmarketing
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CRM activities
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Cause-related marketing (CRM)
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Charity
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Manipulation
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cause
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cause-related marketing
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charitable giving
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inference of manipulative intent
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Chang, Chia-Han
Ferraro, Rosellina
Folse, Judith Anne Garretson
Bae, Mikyeung
4
Chang, Chun-Tuan
3
Chang, Chun-tuan
2
Cheng, Zhao-Hong
2
Das, Neel
2
Jublee, Daniel Inbaraj
2
Kasilingam, Dharun Lingam
2
Lee, Eun Mi
2
Reece, Bonnie B.
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Rifon, Nora J.
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Stephen, Gladys
2
Tucker, Elizabeth M.
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Aldridge, Nick
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Amato, Christie H.
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Bolat, Elvira
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Chang, Chingching
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Chen, Pei-Chi
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Cheong, Yunjae
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Coleman, Joshua T.
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Consolación-Segura, Carolina
1
Daly, Joseph P.
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Edmondson, Diane R.
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Faulkner, Margaret
1
Ferreira, Mauricio
1
Fowles, Joe
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Han, Jiyoon
1
Harmon-Kizer, Tracy
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Heidari, Setareh
1
Huertas-García, Rubén
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International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of behavioral decision making
1
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ECONIS (ZBW)
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A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
2
The impact of facial emotional expression on the effectiveness of charitable advertisements : the role of sympathy and manipulative intent
Kang, In-Hye
;
Leliveld, Marijke C.
;
Ferraro, Rosellina
- In:
Journal of behavioral decision making
35
(
2022
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013464459
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3
The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns
Tangari, Andrea Heintz
;
Folse, Judith Anne Garretson
; …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 35-50
Persistent link: https://www.econbiz.de/10003986800
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