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subject:"Werbewirkung"
~person:"Kaiser, Harry M."
~person:"Malik, Garima"
~type:"article"
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Search: subject_exact:"Advertising"
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Werbewirkung
Advertising
40
Werbung
39
Advertising effects
16
USA
11
United States
11
Experiment
10
Marketing management
9
Marketingmanagement
9
Advertisement
8
India
8
Indien
8
FMCG
7
Ländliche Entwicklung
7
Ländlicher Raum
7
Rural
7
Rural area
7
Rural development
7
Sales promotion
7
Theorie
7
Theory
7
Verkaufsförderung
7
Opinion Leader
6
Consumer behaviour
5
Konsumentenverhalten
5
Milchmarkt
5
Milk market
5
Dairy industry
3
Eating habit
3
Ernährungsverhalten
3
Milchverarbeitung
3
New York
3
Subsidy
3
Subvention
3
Agrarprodukt
2
Agricultural product
2
Betriebsgröße
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Body weight
2
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16
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16
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English
16
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Kaiser, Harry M.
Malik, Garima
Pelsmacker, Patrick de
18
Gierl, Heribert
17
Eisend, Martin
16
Septianto, Felix
15
Taylor, Charles Raymond
14
Yoon, Sukki
14
Dahlén, Micael
13
Rosengren, Sara
13
Yoon, Hye Jin
13
Rozendaal, Esther
12
Dens, Nathalie
11
Diehl, Sandra
11
Reijmersdal, Eva A. van
11
Stafford, Marla Royne
11
Torres, Ivonne M.
11
Wilson, Rick T.
11
Bellman, Steven
10
Buijzen, Moniek
10
Chan, Kara
10
Evans, Nathaniel J.
10
Mueller, Barbara
10
Choi, Yung Kyun
9
Ford, John B.
9
Hudders, Liselot
9
Weinberger, Marc G.
9
Wilbur, Kenneth C.
9
Wu, Linwan
9
Campbell, Colin L.
8
Terlutter, Ralf
8
Zúñiga, Miguel Ángel
8
Chang, Chingching
7
Choi, Hojoon
7
Dodoo, Naa Amponsah
7
Fesenmaier, Daniel R.
7
Fogel, Joshua
7
Hatzithomas, Leonidas
7
Hayes, Jameson L.
7
Huh, Jisu
7
Jain, Amit
7
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International journal of economic issues : IJEI
5
American journal of agricultural economics
2
Food policy : economics planning and politics of food and agriculture
2
Global journal of business management : GJBM
2
Agricultural and resource economics review : ARER
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Applied economics
1
Economics & finance notes
1
International economics & finance journal : (IEFJ)
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ECONIS (ZBW)
16
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1
Does advertising content matter? : impacts of healthy eating and anti-obesity advertising on willingness to pay by consumer Body Mass Index
Wang, Ruitong
;
Liaukonyte, Jura
;
Kaiser, Harry M.
- In:
Agricultural and resource economics review : ARER
47
(
2018
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012062620
Saved in:
2
"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
12
(
2019
)
1
,
pp. 87-91
Persistent link: https://www.econbiz.de/10012429851
Saved in:
3
"Impact of T.V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International economics & finance journal : (IEFJ)
13
(
2018
)
1
,
pp. 81-86
Persistent link: https://www.econbiz.de/10011989401
Saved in:
4
Impact of T.V. advertisement and sales promotion on FMCG in rural India
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
10
(
2017
)
2
,
pp. 187-192
Persistent link: https://www.econbiz.de/10011925112
Saved in:
5
Impact of advertising on working and non working women with reference to their purchasing behaviour
Bansal, Sanjeev
;
Malik, Garima
- In:
Global journal of business management : GJBM
10
(
2016
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011628139
Saved in:
6
"Impact of T. V. Advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
9
(
2016
)
2
,
pp. 171-176
Persistent link: https://www.econbiz.de/10011645683
Saved in:
7
"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
Economics & finance notes
5
(
2016
)
1/2
,
pp. 81-86
Persistent link: https://www.econbiz.de/10011645785
Saved in:
8
"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
8
(
2015
)
2
,
pp. 79-84
Persistent link: https://www.econbiz.de/10011453705
Saved in:
9
Impact of soap advertising and its effectiveness in semi-urban area
Malik, Garima
- In:
Global journal of business management : GJBM
8
(
2014
)
2
,
pp. 99-112
Persistent link: https://www.econbiz.de/10010533372
Saved in:
10
The impact of food advertisements on changing eating behaviors : an experimental study
Rusmevichientong, Pimbucha
;
Streletskaya, Nadia A.
; …
- In:
Food policy : economics planning and politics of food …
44
(
2014
),
pp. 59-67
Persistent link: https://www.econbiz.de/10010356287
Saved in:
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