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subject:"Werbewirkung"
~person:"Pankalla, Lars"
~subject:"Cause related marketing"
~subject:"Firmenimage"
~subject:"Indien"
~type:"book"
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Der Einfluss von cause-related Marketing-Kampagnen auf die Unternehmensreputation : theoretische Aufarbeitung und empirische Analyse
Wiedmann, Klaus-Peter
;
Pankalla, Lars
;
Schacht, Jonas
-
2011
Persistent link: https://www.econbiz.de/10008859246
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