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subject:"Werbewirkung"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit marketing"
~type_genre:"Case study"
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Emotional, sensory, and social dimensions of consumer buying behavior
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Cause-related marketing and consumer buying behavior : opportunities and challenges
Nair, Suja Ravindran
- In:
Emotional, sensory, and social dimensions of consumer …
,
(pp. 324-348)
.
2020
Persistent link: https://www.econbiz.de/10012226221
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Sponsorship of non-profit sporting events : the case of the Well-Being Festival
Giannoulakis, Chrysostomos
- In:
Sport marketing quarterly : preferred journal of the …
23
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2014
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pp. 244-252
Persistent link: https://www.econbiz.de/10010475534
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