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subject:"Werbung"
~isPartOf:"Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen"
~subject:"Handelsmarke"
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Werbung
Handelsmarke
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
Journal of retailing and consumer services
36
Journal of business research : JBR
22
Journal of advertising research
12
The journal of product & brand management
12
International journal of advertising : the quarterly review of marketing communications
11
International journal of retail & distribution management
11
Journal of advertising
11
European journal of operational research : EJOR
10
The international review of retail, distribution and consumer research
10
Journal of retailing
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of marketing communications
8
The journal of brand management : an international journal
8
International journal of advertising : the review of marketing communications
7
International journal of production economics
7
Journal of promotion management : JPM
7
Report / Marketing Science Institute
7
European journal of marketing : EJM
6
Journal of marketing
6
The journal of consumer marketing
6
Transportation research / E : an international journal
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Marketing : ZFP ; journal of research and management
5
Report / Marketing Science Institute / Marketing Science Institute
5
Review of industrial organization : RIO
5
International journal of electronic marketing and retailing : IJEMR
4
Journal of agricultural & food industrial organization
4
Journal of international consumer marketing
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of the Academy of Marketing Science
4
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
SpringerLink / Bücher
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Applied economics
3
Australasian marketing journal
3
Business history
3
European review of agricultural economics : ERAE
3
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ECONIS (ZBW)
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Mehr Wettbewerbschancen für die industrielle Marke durch Aufhebung des Preisbindungsverbotes : zur Frage der Abschottung von Wettbewerb durch private labels
Olbrich, Rainer
- In:
Exzellenz in Markenmanagement und Vertrieb : Grundlagen …
,
(pp. 181 - 193)
.
2005
Persistent link: https://www.econbiz.de/10014555976
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Strategic Brand Coordination
Ahlert, Dieter
;
Köster, Lars
- In:
Exzellenz in Markenmanagement und Vertrieb : Grundlagen …
,
(pp. 195 - 209)
.
2005
Persistent link: https://www.econbiz.de/10014555977
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