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subject:"Werbung"
~isPartOf:"Journal of marketing"
~subject:"Marketingmanagement"
~subject:"USA"
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Search: subject_exact:"Werbewirkungsforschung"
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Werbung
Marketingmanagement
USA
Advertising effects
35
Werbewirkung
35
Advertising
21
Consumer behaviour
21
Konsumentenverhalten
21
Internet marketing
11
Online-Marketing
11
advertising
9
United States
7
Brand management
6
Markenführung
6
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5
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Social web
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Television advertising
3
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2
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2
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English
26
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Becker, Maren
2
Katona, Zsolt
2
Leeflang, Peter
2
Reinartz, Werner J.
2
Wilbur, Kenneth C.
2
Aaker, David A.
1
Agrawal, Nidhi
1
Antia, Kersi D.
1
Aspara, Jaakko
1
Berkmann, Manuel
1
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1
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1
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1
Dall'Olio, Filippo
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of marketing
International journal of advertising : the review of marketing communications
161
Journal of advertising research
154
Journal of advertising : official publication of the American Academy of Advertising
142
International journal of advertising : the quarterly review of marketing communications
135
Journal of marketing communications
127
Journal of business research : JBR
125
Journal of promotion management : JPM
71
Journal of promotion management : innovations in planning and applied research
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
Psychology & marketing
58
International journal of internet marketing and advertising : IJIMA
43
Journal of current issues and research in advertising : JCIRA
40
Health marketing quarterly
39
Journal of retailing and consumer services
39
European journal of marketing : EJM
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Young consumers : insight and ideas for responsible marketers
29
Journal of marketing research : JMR
27
Marketing letters : a journal of research in marketing
27
Journal of current issues and research in advertising
26
Journal of global marketing
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
SpringerLink / Bücher
26
Journal of advertising
24
Journal of international consumer marketing
24
The journal of consumer marketing
24
International journal of pharmaceutical and healthcare marketing : IJPHM
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Asia Pacific journal of marketing and logistics
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Quantitative marketing and economics : QME
18
Journal of marketing research
17
Marketing : ZFP ; journal of research and management
17
International journal of consumer studies
16
International journal of hospitality management
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Journal of the Academy of Marketing Science
16
The journal of product & brand management
15
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ECONIS (ZBW)
26
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26
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1
The impact of advertising creative strategy on advertising elasticity
Dall'Olio, Filippo
;
Vakratsas, Demetrios
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 26-44
Persistent link: https://www.econbiz.de/10013474255
Saved in:
2
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
3
The effect of content on zapping in TV advertising
Becker, Maren
;
Scholdra, Thomas P.
;
Berkmann, Manuel
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
4
The pet exposure effect : exploring the differential impact of dogs versus cats on consumer mindsets
Jia, Lei
;
Yang, Xiaojing
;
Jiang, Yuwei
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 42-57
Persistent link: https://www.econbiz.de/10013390580
Saved in:
5
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
6
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Saved in:
7
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
8
The impact of advertising and R&D on bankruptcy survival : a double-edged sword
Jindal, Niket
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012271502
Saved in:
9
Does it pay to be real? : understanding authenticity in TV advertising
Becker, Maren
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 24-50
Persistent link: https://www.econbiz.de/10012175827
Saved in:
10
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
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