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subject:"Werbung"
~person:"Wu, Linwan"
~subject:"Marketingmanagement"
~subject:"USA"
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Search: subject_exact:"Werbewirkungsforschung"
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Werbung
Marketingmanagement
USA
Advertising effects
12
Werbewirkung
12
Consumer behaviour
11
Konsumentenverhalten
11
Advertising
9
Emotion
5
Psychology of advertising
3
Werbepsychologie
3
Comparative advertising
2
Language
2
Sprache
2
Vergleichende Werbung
2
advertising effectiveness
2
affect priming
2
comparative advertising
2
life meaning
2
perceived manipulativeness
2
Advertising effectiveness
1
Affective persuasion
1
Celebrity endorsement
1
Celebrity-Werbung
1
Cognition
1
Comparison
1
Control perceptions
1
Corporate Social Responsibility
1
Corporate disclosure
1
Corporate social responsibility
1
Country stereotypes
1
Country-of-Assembly (COA)
1
Country-of-Design (COD)
1
Country-of-Origin (COO)
1
Crisis management
1
Designation of origin
1
Ethics
1
Ethik
1
Financial crisis
1
Finanzkrise
1
Herkunftsbezeichnung
1
Internet marketing
1
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Article
10
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Aufsatz in Zeitschrift
10
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English
10
Author
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Wu, Linwan
Gierl, Heribert
20
Pelsmacker, Patrick de
20
Eisend, Martin
19
Kaiser, Harry M.
19
Diehl, Sandra
18
Septianto, Felix
17
Rosengren, Sara
16
Yoon, Hye Jin
16
Mueller, Barbara
15
Stafford, Marla Royne
15
Taylor, Charles Raymond
15
Yoon, Sukki
15
Dahlén, Micael
14
Terlutter, Ralf
14
Torres, Ivonne M.
14
Wilson, Rick T.
13
Choi, Yung Kyun
12
Dens, Nathalie
12
Esch, Franz-Rudolf
12
Evans, Nathaniel J.
12
Rozendaal, Esther
12
Wilbur, Kenneth C.
12
Ford, John B.
11
Reijmersdal, Eva A. van
11
Sahni, Navdeep S.
11
Bellman, Steven
10
Chan, Kara
10
Ghose, Anindya
10
Gordon, Brett R.
10
Malik, Garima
10
Okazaki, Shintaro
10
Sayedi, Amin
10
Weinberger, Marc G.
10
Bakir, Aysen
9
Buijzen, Moniek
9
Burton, Scot
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Pauwels, Koen
9
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Published in...
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International journal of advertising : the review of marketing communications
2
Journal of marketing communications
2
International journal of internet marketing and advertising : IJIMA
1
Journal of consumer behaviour
1
Journal of current issues and research in advertising
1
Journal of global marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
10
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1
The mood effect : how mood, disclosure language and ad skepticism influence the effectiveness of native advertising
Wen, Taylor Jing
;
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Kim, E.
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1296-1308
Persistent link: https://www.econbiz.de/10014368268
Saved in:
2
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
3
Examining native CSR advertising as a post-crisis response strategy
Wu, Linwan
;
Overton, Holly
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 354-381
Persistent link: https://www.econbiz.de/10013207356
Saved in:
4
Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
Saved in:
5
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
6
Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
Saved in:
7
Understanding how the message appeal of moral beauty influences advertising effectiveness under mortality salience
Wu, Linwan
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 586-606
Persistent link: https://www.econbiz.de/10012203340
Saved in:
8
Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
Saved in:
9
Reaching goals and doing good : exploring consumer responses to meaningful advertisements
Wu, Linwan
;
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 592-613
Persistent link: https://www.econbiz.de/10011799287
Saved in:
10
Understanding the impact of matchup between country-of-origin facets and country stereotypes on advertising effectiveness
Wu, Linwan
;
Ju, Ilyoung
;
Dodoo, Naa Amponsah
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011654389
Saved in:
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