Chetty, Sylvie K.; Stangl, Loren M. - In: European Journal of Marketing 44 (2010) 11/12, pp. 1725-1743
Purpose – The aim of this paper is to study how network relationships are used in the internationalization and innovation of small and medium‐sized enterprises (SMEs) in the software industry. The paper seeks to use the extant literature to develop a matrix consisting of incremental...