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subject:"Wirtschaftswachstum"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~person:"Rakesh, Sapna"
~subject:"Konsumentenverhalten"
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Wirtschaftswachstum
Konsumentenverhalten
Beziehungsmarketing
1
Consumer behaviour
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Einzelhandel
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India
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Indien
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Internet marketing
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Kundenbindungsprogramm
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Loyalty program
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Rakesh, Sapna
Chandra, Bibhas
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Khare, Arpita
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International journal of electronic marketing and retailing : IJEMR
International journal of business competition and growth : IJBCG
2
International journal of business and emerging markets : IJBEM
1
Journal of targeting, measurement and analysis for marketing
1
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ECONIS (ZBW)
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The consumers' predisposition towards enrolling for retail loyalty cards : the Indian retail story
Rakesh, Sapna
;
Khare, Arpita
- In:
International journal of electronic marketing and …
2
(
2008/09
)
4
,
pp. 378-396
Persistent link: https://www.econbiz.de/10003863816
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