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subject:"Wohlfahrtsanalyse"
~isPartOf:"Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag"
~subject:"Asymmetrische Information"
~subject:"Marketing management"
~subject:"Risk"
~subject:"Welfare analysis"
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Wohlfahrtsanalyse
Asymmetrische Information
Marketing management
Risk
Welfare analysis
Theorie
24
Theory
24
Beziehungsmarketing
6
Relationship marketing
6
Brand management
5
Markenführung
5
Lieferantenmanagement
4
Marketingmanagement
4
Strategic management
4
Strategisches Management
4
Supplier relationship management
4
Betriebliche Kennzahl
2
Competitive strategy
2
Controlling
2
Deutschland
2
Dienstleistungssektor
2
Financial ratio
2
Germany
2
Logistics
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Logistik
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Management control
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Marketing
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Product management
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Produktmanagement
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Service industry
2
Wettbewerbsstrategie
2
Ablauf
1
Air cargo transport
1
Arbeitszufriedenheit
1
Balanced Scorecard
1
Balanced scorecard
1
Betriebswirtschaftliches Ziel
1
Betriebswirtschaftslehre
1
Business economics
1
Competition
1
Confidence
1
Consumer behaviour
1
Consumer goods industry
1
Consumer products distribution
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German
4
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Böhler, Heymo
1
Koppelmann, Udo
1
Kühn, Richard
1
Steffenhagen, Hartwig
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Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
NBER working paper series
582
Working paper / National Bureau of Economic Research, Inc.
561
NBER Working Paper
524
CESifo working papers
466
Discussion paper / Centre for Economic Policy Research
464
Economics letters
363
Journal of economic theory
352
European journal of operational research : EJOR
291
Insurance / Mathematics & economics
266
Working paper
210
Economic theory : official journal of the Society for the Advancement of Economic Theory
201
Journal of economic dynamics & control
191
Discussion paper series / IZA
188
Management science : journal of the Institute for Operations Research and the Management Sciences
187
Discussion papers / CEPR
168
Economic modelling
168
Journal of economic behavior & organization : JEBO
166
Games and economic behavior
164
CESifo Working Paper Series
155
Europäische Hochschulschriften / 5
154
Journal of banking & finance
152
European economic review : EER
151
The American economic review
150
Discussion paper
141
Journal of public economics
141
American journal of agricultural economics
138
Journal of risk and uncertainty : JRU
136
Discussion paper / Tinbergen Institute
129
International economic review
129
International journal of industrial organization
128
Journal of economics
125
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
124
Journal of monetary economics
123
The review of financial studies
121
Journal of financial economics
120
Journal of international economics
119
International review of economics & finance : IREF
118
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
115
Finance research letters
115
Journal of mathematical economics
110
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ECONIS (ZBW)
4
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1
Vorschlag für eine prozessorientierte Interpretation des Marketing-Mix
Kühn, Richard
- In:
Marketing-Management und Unternehmensführung : …
,
(pp. 99-117)
.
2002
Persistent link: https://www.econbiz.de/10001653226
Saved in:
2
Die Planung von Marketing-Zielen als Bestandteil der Strategieentwicklung und -implementierung in markthierarchisch gegliederten Unternehmen
Steffenhagen, Hartwig
- In:
Marketing-Management und Unternehmensführung : …
,
(pp. 137-166)
.
2002
Persistent link: https://www.econbiz.de/10001653231
Saved in:
3
Die Implementierung von Marketing-Strategien mit Hilfe der Balanced Scorecard
Böhler, Heymo
- In:
Marketing-Management und Unternehmensführung : …
,
(pp. 167-184)
.
2002
Persistent link: https://www.econbiz.de/10001653234
Saved in:
4
Produktinnovation oder Produktpflege? : Überlegungen zu Strategiealternativen
Koppelmann, Udo
- In:
Marketing-Management und Unternehmensführung : …
,
(pp. 465-479)
.
2002
Persistent link: https://www.econbiz.de/10001653325
Saved in:
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