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subject:"Wohlfahrtsanalyse"
~isPartOf:"Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag"
~subject:"Asymmetrische Information"
~subject:"Marketing management"
~subject:"Welfare analysis"
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Wohlfahrtsanalyse
Asymmetrische Information
Marketing management
Welfare analysis
Theorie
24
Theory
24
Beziehungsmarketing
6
Relationship marketing
6
Brand management
5
Markenführung
5
Lieferantenmanagement
4
Marketingmanagement
4
Strategic management
4
Strategisches Management
4
Supplier relationship management
4
Betriebliche Kennzahl
2
Competitive strategy
2
Controlling
2
Deutschland
2
Dienstleistungssektor
2
Financial ratio
2
Germany
2
Logistics
2
Logistik
2
Management control
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Marketing
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Product management
2
Produktmanagement
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Service industry
2
Wettbewerbsstrategie
2
Ablauf
1
Air cargo transport
1
Arbeitszufriedenheit
1
Balanced Scorecard
1
Balanced scorecard
1
Betriebswirtschaftliches Ziel
1
Betriebswirtschaftslehre
1
Business economics
1
Competition
1
Confidence
1
Consumer behaviour
1
Consumer goods industry
1
Consumer products distribution
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German
4
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Böhler, Heymo
1
Koppelmann, Udo
1
Kühn, Richard
1
Steffenhagen, Hartwig
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Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
Working paper / National Bureau of Economic Research, Inc.
386
NBER working paper series
381
Discussion paper / Centre for Economic Policy Research
367
NBER Working Paper
354
CESifo working papers
343
Journal of economic theory
216
Economics letters
201
Economic theory : official journal of the Society for the Advancement of Economic Theory
157
Discussion paper series / IZA
141
Working paper
140
Games and economic behavior
129
Europäische Hochschulschriften / 5
120
CESifo Working Paper Series
109
International journal of industrial organization
109
Discussion papers / CEPR
106
Economic modelling
103
Journal of public economics
103
The American economic review
103
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
100
European economic review : EER
99
Journal of international economics
99
Discussion paper
92
Management science : journal of the Institute for Operations Research and the Management Sciences
92
Journal of economic behavior & organization : JEBO
90
Journal of economics
90
Review of international economics
86
The Rand journal of economics
85
International economic review
83
Journal of economic dynamics & control
83
The review of financial studies
80
Gabler Edition Wissenschaft
78
Journal of institutional and theoretical economics : JITE
76
The review of economic studies
74
IZA Discussion Paper
72
Discussion paper / Tinbergen Institute
70
International review of economics & finance : IREF
69
American economic journal : a journal of the American Economic Association
68
American journal of agricultural economics
68
Journal of public economic theory
66
Journal of financial economics
65
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ECONIS (ZBW)
4
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Vorschlag für eine prozessorientierte Interpretation des Marketing-Mix
Kühn, Richard
- In:
Marketing-Management und Unternehmensführung : …
,
(pp. 99-117)
.
2002
Persistent link: https://www.econbiz.de/10001653226
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2
Die Planung von Marketing-Zielen als Bestandteil der Strategieentwicklung und -implementierung in markthierarchisch gegliederten Unternehmen
Steffenhagen, Hartwig
- In:
Marketing-Management und Unternehmensführung : …
,
(pp. 137-166)
.
2002
Persistent link: https://www.econbiz.de/10001653231
Saved in:
3
Die Implementierung von Marketing-Strategien mit Hilfe der Balanced Scorecard
Böhler, Heymo
- In:
Marketing-Management und Unternehmensführung : …
,
(pp. 167-184)
.
2002
Persistent link: https://www.econbiz.de/10001653234
Saved in:
4
Produktinnovation oder Produktpflege? : Überlegungen zu Strategiealternativen
Koppelmann, Udo
- In:
Marketing-Management und Unternehmensführung : …
,
(pp. 465-479)
.
2002
Persistent link: https://www.econbiz.de/10001653325
Saved in:
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