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subject:"Women"
~person:"Kim, Hye-shin"
~person:"Lee, Sok Kuan"
~type_genre:"Aufsatz in Zeitschrift"
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International journal of advertising : the quarterly review of marketing communications
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Fair and lovely : building an integrated model to examine how peer influence mediates the effects of skin-lightening advertisements on college women in Singapore
Chia, Stella C.
;
Chay, Yuen Ting
;
Cheong, Poh Kwan
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 189-211
Persistent link: https://www.econbiz.de/10009510671
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2
The relationship between consumer involvement and brand perceptions of female cosmetic consumers
Guthrie, Michelle F.
;
Kim, Hye-shin
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003909881
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